When TDE signed a somewhat opaque joint venture with Interscope in March that included a companion solo deal directly aligning Lamar with Dr. Embraced by both the press and his peers for his technical prowess and thoughtful subject matter, Lamar has been hailed as both the New West Coast King and hip-hop’s savior.īackbeat: Kendrick Lamar, Black Hippy Set Santos Party House on Fire at VEVO, HTC’s Social Sounds Launch Since then, Lamar has evolved from local teenage standout (he came to TDE through high school friend/longtime manager/sometime producer Dave Free, who sought him out after catching wind of his talents while attending a school across town) to one of the most celebrated upstart MCs to emerge in the past 10 years. It’s been nearly eight years since Lamar first hooked up with Anthony “Top Dawg” Tiffith as the second artist to join the latter’s then-fledgling TDE. PURCHASE THIS WEEK’S ISSUE OF BILLBOARD MAGAZINE RIGHT HERE 31, 2009 - and arguably even well before that. The current schedule shuffle, stack, reshuffle, re-stack and reshuffle all over again is just a snapshot of how things have been going for the 25-year-old Compton, Calif.-bred MC since he released the Kendrick Lamar” EP, the first project recorded under his birth name, on Dec. If I sit down and think about it now, I’ll go crazy.” I don’t look at days of the week or none of that - that’s how I get another 12 months. “I don’t look at no dates,” Lamar says, explaining how he manages to stay afloat. Two weeks ago, he had been scheduled to have the week off. Tomorrow, he’ll push back his flight home in order to crash in a magazine photo shoot, a radio station appearance and a stop by BET’s “106 & Park.” On Saturday, he’ll drive himself to Fresno, Calif., where he’ll perform in the Big Fresno Fair.
Dre-assisted single that will appear on the deluxe edition of good kid, m.A.A.d city), presenting the I Am Hip-Hop Award to legendary MC Rakim appearing in the West Coast cipher alongside the likes of E-40, DJ Quik, Kurupt and Snoop Lion and collecting an award for lyricist of the year. Before New Orleans, Lamar was in Atlanta taping a rack of segments for the BET Hip-Hop Awards, including a performance of “Swimming Pools” and “The Recipe” (the Dr. Last night, he was in Baton Rouge, La., picking up a sold-out spot date at Varsity Theatre that was tacked onto the New Orleans stop of the Music Matters tour the previous night.
With Kendrick Lamar’s hotly anticipated debut, good kid, m.A.A.d city (TDE/Aftermath/Interscope) just weeks away the rapper is in the middle of a relentless run that began in earnest with the first of a 30-date self-titled tour, sponsored by BET Music Matters and TDE, in early September. Kendrick Lamar whose major label debut album good kid, m.A.A.d city dropped Oct.
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